SEOThis course teaches basic, foundation knowledge of marketing. It will introduce a number of topics critical to students’ understanding of marketing such as: business responsibility and ethics, promotion, economic decision making, marketing and business plan development and financial markets. Students will be engaged through a combination of hands-on activities, lecture, guest speakers, role plays and academic work. Authentic business problems will be used to highlight current industry standards and address business needs and trends in the world today.

Course Objectives:

  • Understand and apply the marketing concept
  • Distinguish between the characteristics of a market-oriented economic system and other economic systems throughout the world
  • Recognize and practice ethical decision making
  • Understand target audiences for promotion and selling
  • Understand and apply the theory of supply and demand
  • Effectively organize and present ideas in visual, written and oral presentations
  • Analyze and create various types of promotion
  • Understand the promotional mix

Example Areas of Focus:

  • Entrepreneurial vision
  • Defining a market audience
  • Creating market research surveys and evaluating results
  • Audience interaction
  • Social media marketing
  • Marketing ethics
  • Branding
  • Product distribution
  • Budgeting
  • Advertising and selling
  • Marketing and advertising campaigns
  • Business and marketing plans