Media and Public Relations

MegaphoneThis course teaches skills needed to communicate messages to the public as it relates to topics of concern. Topics will include conflict awareness, reliability of sources, creating publicity materials, public relations campaigns and working with media. In depth study of what media is and how individuals and groups interact with media will also be conducted.

Course Objectives:

  • Gain understanding of what media is
  • Analyze how individuals
  • Develop media and public relation communication skills
  • Work as a team on a communication project
  • Explore careers in Media and Public Relations

Example Areas of Focus:

  • Introduction to Media
  • Introduction to Public Relations
  • Careers in Public Relations
  • Managing Competition and Conflict
  • Research and Campaign Planning
  • Communication and Measurement
  • Public Opinion and Persuasion
  • Government and Politics
  • Ethics and Law
  • Understanding & Researching Audiences
  • The internet and Social Media
  • Conducting a Survey
  • Public Relations Tactics
  • Ad Campaigns and Media Buying
  • Events and Promotions
  • Political Campaigns